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AI outbound for B2B teams

Turn a target market into outreach you approve.

Describe who you want to reach. Four agents research your company, write the plan, build the list and draft every email. Nothing leaves without your sign-off.

Your target market, as a campaign

Free plan: 500 credits a month. No credit card.

Try a prompt

In your campaign

  • A written plan: persona, search criteria and value proposition
  • A prospect table with email, phone and company columns
  • A drafted email sequence per prospect, held for your review

The agent reads your company’s own website before it proposes a plan. Drafts are suggestions: you edit, approve or discard each one.

Plug in your own keys forApolloProspeoLeadMagicFindymailInstantlyHeyReachand 7 more providers
4agents, each with one job: talk, plan, prospect and enrich
7buying signals a campaign can be built around, from funding to hiring
0emails sent on your behalf without you approving them first

From prompt to pipeline

A plan you can read.
Not a black box.

You see every question the agent asks, the plan it proposes and the column it is filling.

  1. 1

    Describe who you want to reach

    Type a target market in plain words. The agent asks only for what it is missing: your domain, your offer and who you sell to.

  2. 2

    Approve the plan

    You get a written plan: persona, search criteria, value proposition and the pain angle for each email. Change it, or approve it as is.

  3. 3

    Review every draft

    The list fills column by column: work email, signal, personalisation, subject and three steps. Each draft waits for you.

The agents

Four agents.
One job each.

Each agent has a narrow job and a fixed set of actions. That separation keeps a campaign moving forward instead of looping back into research.

A draft is not a send.The agents write. You decide what goes out, and where.

The active agent shows as a label at the top of every campaign. Read the docs

CommunicationStep 1

Talks to you at the start of every campaign. It asks for the missing basics, researches your company from its own website, then confirms channel, region and company stage.

PlannerStep 2

Runs one research pass on your audience and writes the campaign plan: persona, search criteria, value proposition and a pain angle per email step. It cannot ask questions, only plan.

ProspectingStep 3

Builds the prospect list from the approved plan. You preview the leads before anything is imported into the table.

CampaignStep 4

Fills the enrichment columns in order: work email, signal, personalisation, subject line and steps one to three. It cannot propose a new plan.

Inside a campaign

Everything lives in one table.

Prospects are rows. Enrichment, signals and drafts are columns. You can see, edit and re-run any cell.

Buying signals

Build a campaign around funding, hiring, leadership changes, expansion, technology changes, pain mentions or content engagement.

Seven signal types per account.

Enrichment columns

Work emails, phone numbers, deliverability checks and company research from Prospeo, LeadMagic, Findymail, BounceBan and Lima.

Every cell shows where its value came from.

AI columns

Add a column with your own instruction, such as a first line or a reason to reach out, and run it across the whole list.

Runs through OpenRouter.

Credits you can audit

Each enrichment run is logged with the credits it used and the balance after it, so spend is never a surprise.

Free plan includes 500 credits a month.

Workspaces and team

Keep each company or client in its own workspace. Invite teammates by email as admin, member or viewer.

Data stays scoped to its workspace.

Your keys, your providers

Connect your own API keys per workspace for prospecting, enrichment, email and outreach tools, and export any table as CSV.

13 providers in the catalogue.

Pricing

Start free.
Pay when you run more.

Plans differ by monthly credits and team features.

All prices are in USD. Paid plans renew monthly until canceled.

Free

$0

One workspace to run your first campaigns.

  • 500 credits / month
  • 1 workspace
  • Core enrichment + outreach
Start free

Pro

Recommended

$49/mo

For a team running campaigns every week.

  • 5,000 credits / month
  • Unlimited campaigns
  • All enrichers + AI columns
  • Team members
Choose Pro

Scale

$199/mo

For agencies and larger teams with heavier enrichment.

  • 25,000 credits / month
  • Priority support
  • Custom integrations
Choose Scale

Prices are per workspace, billed monthly, and exclude applicable taxes, including UAE VAT where relevant.

Questions

Straight answers.

What the product does, what it does not, and who is responsible for what.

What does Aura AI Outreach do?

It turns a description of your target market into a campaign: a written plan, a prospect table with enrichment columns, and a drafted email sequence for each prospect. Four agents do the work in order, and you approve each stage.

Does it send emails for me?

No. Every draft waits for you to edit, approve or discard it. Approved rows can be exported as CSV for the sending tool you already use.

What is a credit?

Credits pay for enrichment. Running an enrichment or AI column uses credits for the cells it fills, and every run is logged under Credit usage with the balance after it.

Can I use my own provider accounts?

Yes. Each workspace can store its own API keys for prospecting, enrichment, email and outreach providers under Integrations.

Who is responsible for the contact data?

You are the data controller for the personal data you upload, enrich or contact, and you are responsible for following the anti-spam and data protection rules that apply to your recipients.

Bring a target market.

Start on the free plan. No credit card.

Start free